Selling Tips
What Makes Buyers Decide a Home Is Worth Seeing?
While every buyer has different priorities, several factors consistently determine whether a home makes the short list of properties they will visit and tour…
REAL ESTATE INSIGHTS & TRENDS
72SOLD Blog
Navigating the real estate market: expert tips on selling your home for more, market trends, and everything in between.
What Is Competition-Based Pricing When Selling a Home?
When it's time to price a home, most sellers immediately think about comparable sales. That's understandable. Looking at what similar homes recently sold for…
How Many Homes Do Buyers Usually Look at Before Making an Offer?
According to the National Association of REALTORS®, the median home buyer spends about 10 weeks searching for a home and tours seven homes before making a pu…
Can Your Asking Price Keep Half Your Buyers From Ever Seeing Your Home?
Some home sellers price in anticipation of negotiations. They list a little high, leave room to bargain, and see what buyers offer.
Why Some Sellers Mistake Interest for Leverage
Modern home selling tools naturally front-load interest. Listing websites and real estate feeds often give temporary preferential placement to new listings.…
Why Buyers Sometimes Offer More Than They Planned
Most homebuyers are not shopping with one fixed number in mind. They usually have a preferred price, a comfortable range, and a maximum amount they would con…
What Makes Buyers Feel Confident Enough to Bid Aggressively?
Home purchases are the biggest financial decisions many people ever make. The cost of paying too much, moving too quickly, or missing a better option is extr…
How Can You Attract Offers When Similar Homes Are for Sale Near You?
Buyers almost never consider homes in a vacuum. In even a moderately sized metro area, buyers will likely find a variety of homes for sale with similar squar…
What Makes Buyers Think a Home Is “Overpriced” Before They Even See It?
Modern homebuyers often balk at a home that feels overpriced, even if it checks a lot of boxes on their list of desired features and attributes.
What Makes Buyers Feel Emotionally Attached to a Home?
Homebuyers do not make decisions based on square footage and bedroom counts alone. Two homes in the same area with similar layouts, pricing, and features can…
Do Buyers Still Care About Open Houses in 2026?
The biggest shift in real estate over the past 20 years has been listing websites. Serious buyers now discover homes online almost immediately instead of stu…
Can a Home Look Too Perfect to Buyers?
Most sellers assume the more polished a home looks, the better buyers will respond. Presentation absolutely matters, but there is a point where a home can st…
Why Do Some Sellers Offer Open-Ended Showing Schedules When Controlled Showing Windows Work Better?
The default approach for many listing agents is simple: list the home and wait for buyers to schedule showings. This open-ended showing approach is popular f…