PRIVACY POLICY

Last Updated: April 27, 2026

The 72SOLD Group of Companies, including but not limited to 72SOLD, Inc., 72SOLD National, LLC and our service providers, all of which are based in the United States (collectively, “72SOLD,” “we,” or “us”), want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect about you through:

Our website at https://www.72SOLD.com and other websites and 72SOLD-branded web-based applications we operate from which you are accessing this Privacy Policy (collectively, the “72SOLD Websites”),

Any 72SOLD-branded mobile applications if made available by us on or through mobile devices (collectively, the “72SOLD Apps”),

HTML-formatted email messages that we send to you that link to this Privacy Policy, and offline interactions you have with us.

Collectively, we refer to these as the “Services.”

PERSONAL INFORMATION

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We may collect Personal Information including: Name; postal and email address; telephone number; current occupation; IP address; physical location; financial information; real estate interests; mobile device location; photos; third-party login credentials; realtor license number; and any information you provide while using our Services.

COLLECTION OF PERSONAL INFORMATION

We collect Personal Information through the Services (such as when you submit forms, create accounts, or contact us) and from other sources such as public databases and marketing partners. We need this information to provide Services; if not provided, we may be unable to do so.

USE OF PERSONAL INFORMATION

We use Personal Information to provide Services, respond to inquiries, send administrative communications, deliver marketing materials (with consent where required), analyze user preferences, improve Services, and conduct business operations including security, fraud prevention, and product development.

COMMUNICATIONS AND AUTOMATED TECHNOLOGIES

We may contact you via telephone, SMS/text message, or other communication channels regarding your inquiries, transactions, services, and related marketing communications. These communications may be delivered using automated technologies, including artificial or prerecorded voice systems and AI-assisted communication tools. Where required by applicable law, such communications are made based on your prior consent.

We may use artificial intelligence technologies to assist in responding to inquiries, scheduling appointments, providing information, and improving customer experience. You may request to interact with a human representative where available.

Calls and messages may be recorded and monitored for quality assurance, training, and compliance purposes, in accordance with applicable law. Message frequency may vary, and message and data rates may apply.

DISCLOSURE OF PERSONAL INFORMATION

We disclose Personal Information to affiliates, service providers (including telecommunications, messaging, CRM, and AI providers), affiliated agents and brokers, promotional partners, and business partners, as necessary to provide our Services.

OTHER USES AND DISCLOSURES

We may use and disclose Personal Information to comply with laws, cooperate with authorities, enforce terms, protect rights, and in connection with business transactions.

OTHER INFORMATION

We collect non-identifying information such as device data, usage patterns, cookies, and aggregated data. This may be used for analytics and service improvement.

SECURITY

We use reasonable administrative, technical, and physical safeguards to protect Personal Information, but no system is completely secure.

CHOICES AND ACCESS

You may opt out of marketing communications and request access, correction, or deletion of your Personal Information by contacting us at support@72SOLD.com. You may also opt out of SMS communications by following the instructions provided in those messages, including replying 'STOP' where applicable.

RETENTION PERIOD

We retain Personal Information as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and protect our legal interests.

THIRD PARTY SERVICES

This Privacy Policy does not apply to third-party websites or services. We are not responsible for their practices.

USE OF SERVICES BY MINORS

Our Services are not directed to individuals under 16. We do not knowingly collect Personal Information from such individuals.

SENSITIVE INFORMATION

Unless requested, please do not provide sensitive Personal Information such as SSNs, financial account details, or health data.

UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be effective when posted.

CONTACTING US

72SOLD, Inc., 7333 E. Doubletree Ranch Road, Suite 100, Scottsdale, AZ 85258. Email: legal@72SOLD.com